Your case analysis will be stronger when you incorporate lots of different sources. Each type has its own strengths and weaknesses. Watch this video to get a feel for what types of sources will help you.
Assignment Purpose: Writing a Case Analysis is one of the cornerstones of the professional writing and research world. You’ll build your knowledge of a business, will research the specifics of a particular incident within that business, and you’ll form an understanding of the way that company responded to the situation. This research and writing helps solidify your understanding not only of business writing—including the skills of research, summary, paraphrase, synthesis, and citation that we practiced last week—but it also enhances your analytical ability to understand the challenging nature of the business world itself.
Step 1: Research. Using the Molstead Library Business Databases, select a controversy from the business world and conduct research on how the company handled that controversy. Locate, download/print, and take notes on 5 different articles related to this event. You can select any controversy that interests you: a particular company’s botched response to the coronavirus pandemic? Starbucks and its company rule on protest attire? Amazon’s worker protections against Covid-19 at their fulfillment centers? Commercials that were released and instantly found offensive (the Peloton advertisement from late 2019, for instance?)
Step 2: Summary (2 pages)
Step 3: Synthesis. (3 pages). Write up a clear and concise synthesis of this business controversy, selecting details from the 5 articles you researched to address these headings in your synthesis:
Step 4: Final Analysis. (1 page).
Format, Length, and Research Requirements: